What does a social media strategist do?

• Work closely with your already existing marketing staff to understand your marketing strategy and goals.
• Research the most appropriate social media channels for your business.
• Help you set up your accounts.
• Determine with the best tools to manage those accounts.
• Train internal staff how to manage those accounts using the tools.
• Develop metrics and institute tracking devices to gauge return on investment.
• Advise on how to deliver promotional content and campaigns through the channels.
• Monitor changes in social media technology, channels, and tools and make adjustments and provide training.

Think about this job description and how you can apply it to your client(s). You should develop a strategy and a social media release for each of the clients for your portfolio. 

First, think about where are the conversations about your brand happening? 

Okay, this is an ad but it says some things I think you should hear about storytelling. 

Listen to this guy.