What is a SWOT?

—The SWOT analysis headings provide a good framework for reviewing strategy, position and direction of a company or business proposition, or any other idea.

—A SWOT analysis is a subjective assessment of data which is organized by the SWOT format into a logical order that helps:

—understanding

—presentation

—discussion

—decision-making

—The four dimensions are a useful extension of a basic two heading list of pros and cons

—The SWOT analysis is an extremely useful tool for understanding and decision-making for all sorts of situations in business and organizations. SWOT is an acronym for:

—Strengths

—Weaknesses

—Opportunities

—Threats.

¡Internal factors – The strengths and weaknesses internal to the organization.

¡External factors – The opportunities and threats presented by the external environment to the organization.